TIMOTHY'S OUTLETS OPEN IN OTTAWA
By Adnews Staff
Toronto's Buzz Marketing & Public Relations has been hired to provide public relations and marketing services for the re-launch of 52 former GrabbaJabba locations as Timothy's Coffees of the World Inc. outlets. Toronto-based Timothy's purchased the GrabbaJabba locations from Comac Food Group Inc. in October 2000. The first seven locations to be converted to Timothy's stores opened in Ottawa last week. Some of the outlets are Timothy's World News Cafes, which include sitting areas and a newstand, while others are in smaller food court and kiosk formats. GrabbaJabba's 22 outlets in Calgary and Edmonton, the next to be converted to Timothy's stores, will be the coffer retailer's first locations in Western Canada. Additional stores in British Columbia, Ontario and Eastern Canada are scheduled to open in the coming months. The Ottawa locations are also being promoted with in-store materials created by Networks Studios of Toronto.