MOTOROLA, GOOD CALL PRODUCTIONS, BDA SPORTS MANAGEMENT SHOOT BASKETBALL VIDEO
By Adnews Staff
Toronto-based Motorola Canada is teaming up with production company Good Call Productions, also of Toronto, and sports management group BDA Sports Management of Walnut Creek, CA to create an educational video called "Basketball City". Scheduled to be released during basketball pre-season in October, "Basketball City" will be distributed in DVD-ROM and VHS formats through retail outlets and basketball camps and clinics in Canada. The video will feature Steve Nash, point guard for the Dallas Mavericks, and Antonio Davis, centre-forward for the Toronto Raptors, along with television analyst Leo Rautins. Aimed at young Canadian basketball fans, the video will impart informative tips and facts about the game. An accompanying Web site at <http://www.basketballcity.tv> will also be developed containing tips and clips of the video as well as special promotions and contests.