ALLIANCE ATLANTIS PARTNERS WITH DISCOVERY NETWORKS FOR DIGITAL HEALTH CHANNEL
By Adnews Staff
Toronto-based Alliance Atlantis Communications has formed a partnership agreement with Discovery Networks International, the global programming distribution division of Discovery Communications of Bethesda, MD. Discovery Networks will assume a 35 per cent ownership interest in Alliance Atlantis' category-one digital channel Health Network Canada. The channel will be renamed Discovery Health. The channel is currently available in the U.S., Europe and Latin America. It will be available to digital subscribers in Canada this September. "By combining the strength and resources of the Discovery brand with our knowledge of the Canadian market and our ability to produce great original programming, we will be able to give our viewers a comprehensive look at the world of health and wonders of medical science from a Canadian vantage point," said Phyllis Yaffe, chief executive officer of Alliance Atlantis' Broadcast Group.