TRANSCONTINENTAL ADDS SERVICEVIE.COM TO MOCHASOFA.CA NETWORK
By Adnews Staff
Montreal-based Transcontinental Media Inc. has bought the Servicevie.com Web site from Québec Amérique. Financial details were not disclosed. Servicevie.com is a French language site targeting women in 30 to 54 years-of-age. Its content focuses on health, food and physical fitness, divided in 46 sections updated weekly. Servicevie.com will become part of Transcontinental's Mochasofa.ca network. Transcontinental launched its women's Web sites Mochasofa.ca and French version Mokasofa.ca on Mother's Day, offering "swamped" Canadian women information on health, family, money, work, food, fashion, beauty, leisure as well as home and garden tips. Public relations for Transcontinental in English Canada are handled by Temple Scott Associates of Toronto.