PADULO NAMED LEAD AGENCY FOR THE BAY
By Adnews Staff
Padulo Integrated has been named the lead advertising agency for Toronto-based retailer The Bay. Padulo has been assigned strategic planning, branding and advertising services including all television and radio creative. The Toronto-based agency, which won the account without a review, will also maintain the chain's "Shopping is Good" theme introduced last fall by The Bay's former agency The Wolf Group, also of Toronto. The Bay's parent company, Hudson's Bay Company, has previously worked with Padulo through its Zellers division. The Bay's senior vice-president of marketing, Neil Fedun, has also previously worked with Padulo.
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