ICEBERG MEDIA.COM AIRS RADIO CAMPAIGN
By Adnews Staff
Iceberg Media.com has broken a national radio campaign created by Sharpe Blackmore EURO RSCG. Both firms are based in Toronto. The campaign promotes Iceberg's range of Internet radio channels: 1groove.com, 2Kool4Radio.com and Vinylfm.com. In each spot a DJ from one of Iceberg's channels speaks in a jargon-heavy language, as understood by the station's listeners. The radio advertising, which is scheduled to run indefinitely, will be followed by outdoor and print campaigns.
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