SUZY SHIER RENAMED LA SENZA CORP.
By Adnews Staff
Shareholders of Montreal-based Suzy Shier Ltd. have voted to change the company's name to La Senza Corp., according to a report in the National Post. The Montreal-based retailer announced last month that it would seek approval at its 2001 annual shareholders meeting, which occurred on June 13, to change the company's name to that of its international lingerie chain. At that time, Suzy Shier's chairman and chief executive officer said, "The company has evolved into a global lingerie retailer with the majority of its sales and profits emanating from the La Senza brand retail and licensing group." According to the National Post report, 20 to 25 of the company's Suzy Shier and L.A. Express stores are expected to be converted to La Senza stores this year. Ten new La Senza Girl stores, which target teens and young girls, will also be leased this year.