BAM SOLUTIONS HOLDS ONLINE CONTEST FOR LA SENZA
By Adnews Staff
La Senza has kicked-off an online contest created by Bam Solutions. The four-week marketing initiative asks women to reveal their lingerie style for the chance to win a $300 personalized lingerie wardrobe from the Montreal-based retailer. To promote the contest an email marketing component was sent out to a targeted list of recipients. The online contest aims to drive traffic to La Senza's Web site (http://www.lasenza.com) and increase online sales during the summer months.
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