SPORTING LIFE HANDS ACCOUNT TO TOP DRAWER CREATIVE
By Adnews Staff
Toronto-based sports retailer Sporting Life has named Top Drawer Creative, also of Toronto, its advertising agency of record. Top Drawer was one of two agencies shortlisted for the account from among 11 agencies participating in the review. The incumbent was Ranscombe & Co. of Toronto. Top Drawer's pitch included a new branding strategy which delivered the message that "Sporting Life is the place to go if knowledge, commitment and passion for sports are what you're looking for in a sports retailer."
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