LOWE RMP JOINED BY ANALUEIN
By Adnews Staff
Toronto-based direct marketing agency Lowe RMP is integrating analytics into its strategic and creative services with Analuein, a database analytics company. "Data analysis has traditionally been far too removed from the entire creative process," said Peter Coish, president of Lowe RMP. "It's taken time for us to find a partner that shares our company philosophy." Analuein, from the Greek verb meaning "to resolve", will share office space with Lowe RMP. It will serve the agency's existing clients and in the future seek to establish a client base of its own. Its services will include database marketing analysis, segmentation and predictive modelling, geographic information system solutions, customer survey research and Quadstone, a marketing analytics software package. Analuein was founded by Allan Newell, president, and Wing Chan, vice-president of operations. They are joined by Aneta Iwaniszczuk, Analuein's data services manager.