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FIDELITY INVESTS IN MEDIA EXPERTS

By Adnews Staff

Fidelity Investments Canada Limited of Toronto has hired Media Experts, also of Toronto, to handle its media planning, buying and administration needs. The media company won the account following a review of an unconfirmed number of agencies. The firm is currently working on Fidelity's upcoming fall/winter 2001 campaign. Previously Fidelity used Carat Cairns of Toronto for its media needs.

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