TRAVEL ALBERTA BOOKS FLEISHMAN-HILLARD CANADA
By Adnews Staff
Travel Alberta has named Fleishman-Hillard Canada its North American public relations agency of record. The agency beat out five other Canadian and U.S agencies for the marketing organization's business. Previously Travel Alberta split its PR activites among a number of agencies on a project basis or handled projects internally. Fleishman-Hillard will be responsible for the organization's 18-month America's Destination Awareness campaign currently getting underway. Fleishman-Hillard's Toronto office will serve as the lead office on the account. It will work with a number of the agency's U.S. locations including New York, Chicago and San Francisco to pitch the province as a "must see" four seasons destination among tourists in Ontario, Saskatchewan, British Columbia, California, Texas, Illinois and the Pacific Northwest.