NOVAFORUM HIRES PADULO
By Adnews Staff
Toronto-based Padulo Integrated has been appointed agency of record for NovaForum. The online dispute resolution service, also based in Toronto, hired Padulo based on a referral. Previously the company worked with a number of agencies on a project basis. NovaForum targets businesses rather than consumers, said Teri Kirk, president of the firm. The company's key product, The Electronic Courthouse, is designed to make dispute resolution faster and less expensive than litigation by offering fixed pricing, a guaranteed 72-hour turnaround and by providing a roster of resolution professionals. Padulo will be responsible for creative and media planning and buying.
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