JUSTIN POY SIGNED BY CANADIAN YOUTH BUSINESS FOUNDATION
By Adnews Staff
The Canadian Youth Business Foundation has signed The Justin Poy Agency of Toronto as its agency of record. Justin Poy will provide strategic advertising and creative services in exchange for major sponsorship recognition at the Foundation's Investor Level. The agency joins Air Canada, Clearwater, Telus, Western Economic Diversification Canada and the Ontario Trillium Foundation on the foundation's list of major sponsors. Previously advertising was handled in-house by the foundation's internal marketing department, which worked with various shops on a project basis. The Canadian Youth Business Foundation is a non-profit organization founded by CIBC, Royal Bank and the Canadian Youth Foundation that supports young entrepreneurs in Canada. Justin Poy, president and creative director of the agency, has been involved with the foundation for the past six years, sitting on its board and assisting them with their marketing activities.