MEDIANETCENTRAL.CA INTRODUCES KNOWLEDGE MANAGEMENT SERVICE
By Adnews Staff
MediaNetCentral.ca, on online resource for public relations and marketing professionals, has introduced a new service called Knowledge Management. The paid service is aimed at organizations looking for improved media coverage. The service consists of a range of tools for tracking and sharing data about the Canada media. "Public relations organizations that are still maintaining a disparate mix of media data sources will find their information systems are limiting the flow of timely, accurate information and, therefore, restricting their capacity for effective media knowledge sharing," said Kevin Foster, chief executive officer of MediaNetCentral.ca. MediaNetCentral.ca is a service provided by OTW Software Solutions of Pickering, ON.