HOLDEN INTERNATIONAL NAMES INMEDIA PUBLIC RELATIONS AOR
By Adnews Staff
Chicago-based professional services firm Holden International has named inmedia Public Relations Inc. its worldwide agency of record. The Ottawa-based PR firm won the one-year assignment after being invited by the company to submit a proposal. "We selected inmedia because they could prove their ability to generate the critical U.S. business and trade media coverage that we are seeking," said Terry Ledden, vice-president of global marketing for Holden. Inmedia will be responsible for managing the media and analyst activities of Holden's new integrated marketing and communications strategy.
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