IRWIN TOY PROMOTION BLAZES INTO STORES THIS SUMMER
By Adnews Staff
Irwin Toy and ConAgra Grocery Canada, both of Toronto, have teamed up for a summer promotion for Irwin's "Blazin' Key Cars." The three-month on-pack promotion is being featured on approximately 1.5 million packages of ConAgra's Hunt's Premium Desserts including its Pudding Pies, Hunt's Swirls and Pudding Cakes brands. With the purchase of any three Hunt's Premium Desserts, consumers receive a free "Blazin' Key Cars" toy Corvette. The specially-marked packages also carry a coupon for $1 off of the purchase of any "Blazin' Key Cars." The summer promotion and supporting in-store materials were created by The Marketing Store Worldwide of Toronto.
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