NEW VP OF MARKETING AT BANK OF MONTREAL
By Adnews Staff
Bank of Montreal has named Michael Beckerman senior vice-president of marketing. Beckerman will be responsible for the bank's corporate and product marketing including advertising, promotion, direct marketing, customer segmentation and brand development. Most recently he was vice-president of marketing at the Internet sports retailer MVP.com. Prior to that he was with Canadian Airlines where he was responsible for rebranding the airline leading up to and including the airline's merger with Air Canada.
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