AMICUS NAMES PALMER JARVIS AOR
By Adnews Staff
Amicus Financial has named Palmer Jarvis DDB of Toronto its full-service agency of record. The e-commerce division of CIBC, Amicus provides electronic financial services to clients including Safeway, Select Bank, Marketplace Bank, President's Choice Financial and Sympatico-Lycos. PJ DDB won the account over BBDO following a three-month review of over 50 agencies. Westport Consulting Group of South Norwalk, CT, conducted the review on behalf of Amicus. The incumbent, Toronto-based Perennial Inc., will continue to work on retail projects. PJ DDB's assignment includes brand and co-branded creative, media, collateral, merchandising, direct marketing and interactive promotion work in Canada and the U.S.
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