ENN TARGETS DECISION-MAKERS IN NEW CAMPAIGN
By Adnews Staff
Toronto-based Elevator News Network is targeting marketing decision-makers across Canada with a new multi-media ad effort promoting the company's services. The campaign consists of ads on the ENN network as well as print advertising in trade publications and daily newspapers, Web banner ads and washroom advertising in ad agencies. Headlines such as "We've got your customers locked in a box," "Size Matters," and "Are you looking at me?" are being used to promote ENN's captive and uncluttered environment, its audience reach and its effectiveness in drawing audience attention, according to the company. The campaign also introduces ENN's new tagline, "Turn day time into prime time." ENN's monitors, installed in the elevators of office towers in Toronto, Calgary and Vancouver, display full-motion video advertising as well as news, traffic, weather and sports. The campaign, created by Fresh Advertising of Toronto, will run until early July. Public relations for ENN are handled by Polaris Public Relations, also of Toronto.