CADBURY BEVERAGES PRESENTS MOFFATTS IN NEW PROMOTION
By Adnews Staff
Cadbury Beverages Canada Inc., Cybersurf and The Moffatts have teamed up for a promotional campaign this summer in Ontario. The "Meet the Moffatts Sweepstakes" is being promoted on specially-marked packages of Cadbury's beverages C'plus Orange, C'plus Grape, C'plus Tahiti Treat, C'plus Wink and C'plus Ruby Red Sparkling Grapefruit. Instant win prizes including C'plus products, free Internet access for life and The Moffatts' "Submodalities" CD can also be won by checking under the cap. A radio advertising campaign running in 17 Ontario markets in July and August and banner advertising on Cybersurf's 3Web network are promoting the drink's new Ruby Red variety as well as the contest. A Web site has also been built to support the promotion at <http://www.cplussweeps4u.com>. The grand prize winner and six friends will win a weekend trip and $1,000 to see The Moffatts in concert and meet the band in Toronto on August 23. The sweepstakes and all supporting elements were created by The Marketing Store Worldwide of Toronto.