DIGITAL ADVERTISING NETWORK EXTENDS CADILLAC FAIRVIEW DEAL
By Adnews Staff
Montreal-based Digital Advertising Network has signed an extension to its exclusive licensing agreement with Cadillac Fairview Corp. of Toronto which will keep the former company's video screens in the latter company's shopping malls for another 12 years. DAN's video screens will be delivering advertising and "infotainment" to the food courts of 33 Cadillac Fairview malls in Canada by February of 2002. The network first entered six of the company's malls in 1999. DAN also has screens in malls owned by Cambridge Shopping Centres, 20-Vic Management, Iberville Developments, Oxford Properties and Ivanhoe Inc.
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