AUTROS HEALTHCARE HIRES MYRIAD
By Adnews Staff
Autros Healthcare Solutions Inc. of Toronto has hired Myriad Marketing Inc., also of Toronto, to handle its marketing and corporate communications. Autros uses wireless Internet technology to address patient safety and point-of-care healthcare situations such as medication management and pharmacy information systems. Myriad's first work for its new client will be a corporate capabilities video and supporting digital materials. While this is Myriad's first client in the healthcare industry, Autros' vice-president of marketing Tova Manett cited the agency's integrated approach and track record with technology organizations including WorldCom and ATI as justification for the assignment. "We were looking for a firm that could provide a comprehensive communications strategy and could help establish a strong, consistent presence for Autros," said Manett. "Myriad offered the combination of experience, responsiveness and personal senior-level attention we were looking for."