FRUITMAN COMMUNICATIONS ADDS THREE ACCOUNTS
By Adnews Staff
Public and media relations agency Fruitman Communications Group of Toronto picked up three new accounts during the first quarter of the year. The recently-opened Toronto location of Japanese restaurant Akasaka hired Fruitman in February to handle its launch party and to garner ongoing media coverage. Fruitman landed the job on a referral from Akasaka's ad agency. That same month Fruitman won an assignment from Capezio Shoes and Davids shoe stores to seek media exposure for the chains' 50 years of operation in Toronto. That job was won through a previous association with the client. Finally, Triangulum Fashion Group Ltd., a Toronto-based clothing importer and distributor, hired Fruitman early in the year to handle public and media relations for its launch in Canada of the Mondi and Magda Rose product lines. That account was won thanks to an outside referral.