COUNTRY STYLE ROLLS IN DOUGH
By Adnews Staff
Country Style Donuts of Richmond Hill, ON broke a promotion called "Big Dough Bingo" yesterday. Customers can turning up the lip of specially marked hot drink cups to reveal an instant win message or a collect-to-win bingo ball number. If a customer collects all the bingo balls needed to fill a complete bingo card, they can win the $1 million grand prize. A series of different bingo cards can be found on specially marked take-out packaging such as donut boxes. Instant win prizes include Yamaha ATVs, Cuisinart appliances, Kenwood stereo systems and Country Style food prizes. "Big Dough Bingo" is being supported with a radio campaign in key markets across Canada. A direct mail campaign will also be used to distribute bingo cards directly to households. Also, in-store materials featuring a dollar sign made from donut dough, a loonie pie and a bingo card made out of pastry are supporting the eight-week contest. Advertising for Country Style Donuts is done by Yield Integrated Communications and Advertising of Toronto.