CANCER SOCIETY PREPARES FOR RELAY CHARITY EVENT
By Adnews Staff
A new 30-second public service announcement for the Canadian Cancer Society's annual Relay for Life charity event hits the airwaves in Ontario this month. The spot was created by Bates Canada, which took on the pro bono account earlier this year after the Ontario Division of the Canadian Cancer Society contacted the agency. The goal of the PSA, which will run until late June, is to raise awareness of the community-based event, to further its expansion across Canada as well as to campaign for teams from the community.
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