METROPOLITAN HOTELS BOOKS DCC COMMUNICATIONS
By Adnews Staff
Toronto-based Metropolitan Hotels has booked DCC Communications of Toronto as its advertising agency of record, effective June 1. DCC won the account over incumbent Koo Creative of Vancouver and Toronto agencies Holmes & Lee and Agencythreepointzero. DCC's work for the company's luxury hotel properties will also include support for their on-site restaurants, Diva at the Met in Vancouver as well as Hemispheres and Lai Wai Heen in Toronto. The agency will be responsible for strategy, planning, image and brand advertising, awareness studies, customer relationship management, Internet advertising and direct marketing. Media buying responsibilities for Metropolitan Hotels will continue to be handled by Carat Canada.
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