MASTERCARD CANADA AND UNITED AIRLINES CREATE ONLINE REWARDS PROMOTION
By Adnews Staff
MasterCard Canada has teamed up with United Airlines for a new travel rewards promotion. Travellers can earn bonus miles when they book a United Airlines flight online at <http://www.united.ca> with their MasterCard between May 1 and June 25. Mileage Plus Miles can be redeemed with United Airlines or with any Star Alliance airline, including Air Canada. Travellers booking a round trip flight from Canada to the U.S. or Mexico will earn 10,000 miles for a first-class reservation or 5,000 miles for an economy class reservation. Travellers booking flights from Canada to destinations beyond the U.S. or Mexico will earn 35, 000 miles for a first-class reservation, 20,000 miles for business class and 10,000 miles for economy class. Two thousand additional bonus miles will be awarded to a consumer booking a ticket through the Web site for the first time. Print ads in major dailies in Toronto, Vancouver and Calgary, as well as banner ads on major portals such as Yahoo.ca and Excite.ca, created by McCann Erickson, are promoting the online rewards program. MasterCard is also running a national sweepstakes between May 1 and June 30 during which participants can enter online for a chance to win one of four pairs of first-class tickets to anywhere United Airlines flies. Public relations for MasterCard are handled by Goodman Communications of Toronto.