PARKAD PULLS INTO BENTALL OFFICE TOWERS
By Adnews Staff
Toronto-based ParkAd Media Ltd. has struck a deal with Vancouver-based commercial real estate firm Bentall Corporation to install its wayLIGHT advertising and orientation system in Bentall's office towers in downtown Vancouver. ParkAd's wayLIGHT system targets a professional and executive audience. "The quality o Bentall's tenant mix is ideal for our advertisers," said Brad Golden, president of ParkAd. The wayLIGHT system was designed for enclosed parking facilities and combines an illuminated advertising sign with directional information. The first ads are expected to appear in Bentall's office towers this week.
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