ECHO ADVERTISING NAMED TORONTO FILM FESTIVE AOR
By Adnews Staff
The Toronto International Film Festival Group has named Echo Advertising of Toronto its official agency of record. Echo has been working on the festival account since 1996. As AOR, Echo's responsibilities will include media buying, account planning and creative for the group's annual festival in September. Echo will also handle advertising for Sprockets, the group's children's festival which is currently running, and Talk Cinema, a film and discussion series that began in November and ends this month.
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