DAIMLERCHRYSLER STAGES MALL SHOWCASE
By Adnews Staff
DaimlerChrysler Canada, based in Windsor, ON, hopes to offer consumers in Ontario and Quebec a hassle-free shopping experience through a new promotion taking place in shopping centres. The "Chrysler Showcase" is a "mall friendly" auto show. Product ambassadors and electronic information kiosks answer customer questions and provide pricing and product specifications. The "Chrysler Proving Grounds" is a pylon driving course in the shopping centre parking lot on which consumers can test-drive the Sebring, Town & Country, 300M, Intrepid, Neon and PT Cruiser models. The four-month program began running earlier this month at shopping centres in Toronto and Montreal. The "Chrysler Showcase" and "Chrysler Proving Grounds" will travel to additional shopping centres in Toronto, Montreal and Quebec City over the course of the promotion. The company ran a similar promotion last year.