NTN AND COORS CANADA RENEW PROMOTION DEAL
By Adnews Staff
NTN Interactive Network and Coors Canada, both of Toronto, are once again teaming up for a one-year exclusive promotional deal. NTN operates its interactive sports and trivia game network in bars and restaurants across Canada. The new deal begins on June 1, 2001 and runs until May 31, 2002. Coors Light is guaranteed brand category exclusivity on the network. Coors Light will also serve as title sponsor of NTN's flagship live football program QB1. NTN will also continue to include a Coors Light-branded trivia game in its programming schedule. Although details of the game have not been confirmed, Coors Canada may continue to run the Coors Light Rocky Mountain Challenge, which consists of sports trivia. The Rocky Mountain Challenge was part of Coors Canada's initial promotional deal with NTN which began June 1, 2000 and runs until May 31, 2001. Coors Canada ads appearing on the NTN network will be adapted from the brand's television creative.