ZOOM MEDIA EXPANDS RESTO-BAR NETWORK IN THE U.S.
By Adnews Staff
Zoom Media has acquired advertising rights in over 800 bars and restaurants in the U.S. The Montreal-based company currently operates its Resto-Bar, Sports, Student and Golf advertising networks in Canada. The additional U.S. restaurant and bar locations will be added to Zoom's existing Resto-Bar network in the U.S. The ad rights were acquired from Signcast Inc. of Chicago. Financial details were not disclosed. Zoom's networks, with the exception of its Golf network, targets the 18-34 demographic. The company's Golf network targets a slightly older audience.
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