MACKINNON CALDERWOOD ADDS PHARMAHORIZONS.COM TO ROSTER
By Adnews Staff
MacKinnon Calderwood Advertising of Streetsville, ON has been hired as agency of record for Pharmahorizons.com, a career opportunities Web site for the pharmaceutical, biotechnology and healthcare industries. MacKinnon first worked with Pharmahorizons.com when the site launched last fall. As AOR, the agency will be responsible for managing Pharmahorizons.com's marketing and advertising activities including creative development and production as well as media planning and buying. MacKinnon Calderwood undertook its first project for Pharmahorizons.com earlier this year. The national print advertising campaign, which is based on the theme "Build a Brighter Future," is running until the end of the year.
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