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RUBBERMAID HIRES SECOND AD SHOP

By Adnews Staff

Rubbermaid Inc. of Wooster, Ohio added an agency to its roster last week to focus on sales promotion and retail advertising. Meldrum & Fewsmith Communications of Cleveland will handle this type of advertising, while DDB Needham of Chicago will continue to do traditional brand advertising. In Canada, Rubbermaid creates advertising in-house or uses U.S. creative. Media buying is handled in-house.

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