MOBIL HIRES FIRST CANADIAN AGENCY
By Adnews Staff
Checkmate Marketing Resources Ltd. of Toronto walked away late last month with the Mobil Lubricants Canada account. Mobil makes Mobil 1 and Delvac 1300 Super engine oil, as well as industrial lubricants. Checkmate won the business in a competition with two other shops because "they have an excellent strategic focus," general manager Kurt Ilgenfritz says in a release. This is Mobil's first agency in Canada. The company opened a Canadian headquarters in Toronto a year ago. Before that, it's products were distributed by Imperial Oil.
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