SOFTWARE GETS BIGGER PUSH
By Adnews Staff
MultiActive Technologies of Vancouver bought Maximizer software from Modatech last month and is now choosing an agency to promote it, spokesperson Blair Hagkull told Adnews yesterday. It has a number of unnamed agencies on a short list and a choice will be made by the end of the year. There are two versions of Maximizer sales management software on the market and a third will be introduced on a date that is yet to be announced. In the past the software has been marketed to sales people and real estate agents as well as certain small and large businesses. MultiActive plans to increase the software's features so any business can use it, and to expand advertising to reach a wider market, said Hagkull. MultiActive develops products and services for the Internet and other on-line environments.