SIMMONS CANADA SIGNS BEAUTYREST SPOKESPERSON
By Adnews Staff
Simmons Canada, based in Mississauga, has signed health and fitness expert Richard Simmons as the spokesperson for the Beautyrest brand of mattresses. The Beautyrest brand is best-known from the "Bowling Ball" series of commercials. In those spots, a bowling ball is dropped on the mattress to demonstrate how the mattress's individual spring coils isolate movement. A new television campaign featuring Simmons broke last week on specialty channels. In both English and French commercials, Simmons informs viewers that sleep is the third key to good health, following exercise and nutrition, which they can get with a Beautyrest mattress. The campaign will run until mid-October and will be supported with in-store materials. Advertising for Simmons Canada is done by Padulo Integrated of Toronto.