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ECHO SWALLOWS ADDITIONAL STARBUCKS BUSINESS

Toronto-based Echo Advertising has expanded its relationship with Seattle-based Starbucks Coffee Company. The agency, which has been AOR for Starbucks' Eastern Canada account for the past five years, has added the North Eastern region account in the U.S. to its duties. Barry Avrich, Echo Advertising president and COO, said the agency was invited to pitch for the account with one additional agency. The incumbent agency was Berenter, Greenhouse & Webster of New York. Echo will be responsible for strategic planning, growth support, new store support, media planning and buying and regional creative for markets in New York, Massachusetts, Maine, Pennsylvania, New Jersey, Connecticut and Virginia.

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