MERGER CAPTIVATES ENN
By Adnews Staff
Narrowcast Communications of Toronto, which operates as Elevator News Network, is merging with Captivate Network Inc. of Westford, MA. The all stock deal is scheduled to close later this year following regulatory approval. Both elevator media companies operate their in-elevator news and advertising service in high-rise office buildings. By combing their networks, the companies expect to begin reaching three to four million business executives on a daily basis. Michael DiFranza, president and CEO of Captivate, will serve as president and CEO the combined company. ENN will be Captivate's Canadian subsidiary. It will keep the ENN name and continue to be led by president and chief executive Peter Irwin. Captivate and ENN are currently installed in more than 250 office buildings throughout Canada and the U.S. Public relations for ENN in Canada are handled by Polaris Public Relations of Toronto.