NORIGEN DOCKS TEN-YEAR DEAL WITH HARBOURFRONT CENTRE
By Adnews Staff
Toronto-based telecom Norigen Communications has formed a ten-year sponsorship agreement with that city's Harbourfront Centre. Under the terms of the agreement, the centre's Concert Stage and information telephone line will be branded with the Norigen Name and will now be known as the Norigen Stage and Norigen Hotline. Norigen will also handle all of Harbourfront's office telecom, mobile phones and Internet requirements as the exclusive telecommunications provider of Harbourfront Centre. Financial details of the sponsorship agreement were not disclosed. According to Eva Innes, director of corporate communications for Norigen, the company had been looking for a good sponsorship fit that would give them long-term visibility. The Harbourfront Centre hosts thousands of contemporary culture events and programs annually. Public relations for Norigen are handled by Maverick Public Relations of Toronto.