DUREX LAUNCHES AVANTI
By Adnews Staff
Durex Canada, based in Concord, Ontario, is promoting its new Avanti men's condom with a public relations program from Toronto's GCI Group. Avanti is a non-latex polyurethane condom, which makes its ideal for those who are latex sensitive, said John Register, Durex brand manger for Canada and the U.S. Also, because Avanti is made with a polyurethane material, it is thinner than regular latex condoms. Avanti can also be used with oil-based lubricants such as petroleum jelly or baby oil without being damaged. In addition to Avanti, Durex also markets condoms under the Ramses and Sheik brand names. Register said marketing plans for the company's upcoming fiscal year are still not finalized, but there will be product-specific advertising for the new Avanti condom, perhaps on radio and in print. Advertising for Durex Canada is done by MacLaren McCann of Toronto.