SERVICE EXPERTS INSTALL U.S. ACCOUNT AT VBDI
By Adnews Staff
Service Experts, Inc., a retail heating, ventilation and air conditioning service company based in Fort Worth, TX, has appointed Vickers & Benson Direct+Interactive of Toronto its agency-of-record. VBDI has been handling advertising and dealer promotion for Lennox Retail Canada for the past three years. It was based on that working relationship that the agency was awarded the US$2 million Service Experts account. Lennox Retail Canada and Service Experts are both brands of Lennox International. VBDI will be responsible for all direct response marketing for Service Experts and its 230 service centres throughout the U.S. VBDI president Juhani Eistrat, said the agency has already begun working on a spring campaign for its new client.