GLOBEINVESTOR.COM AWARDING WINNER $25,000 PORTFOLIO
By Adnews Staff
As part of its 2001 RRSP campaign, Globeinvestor.com is running a $25,000 Portfolio Giveaway contest. The eight-week contest launched Jan. 22 with the objective of encouraging investors to try out the site. Flyers promoting the contest were distributed in The Globe and Mail newspaper and in business publications such as Report on Business. Each piece featured a different URL. Users have to enter the giveaway through one of several URLs, said Keith Marnoch, PR strategist for Globe Interactive. The contest is featured no where on Globeinvestor.com. Globe Interactive is tracking the contest by identifying which URLs are used by entrants to access the online contest. Those tracking results may be used to determine how to target audiences in the future, Marnoch said. Additional components of the RRSP campaign include a survey and print, radio, online and in-elevator advertising. The Portfolio Giveaway contest was developed in-house and is being managed by N5R. Advertising was done by BBDO Canada, both of Toronto.