ZERO-KNOWLEDGE NAMES BAM ONLINE AOR
By Adnews Staff
Zero-Knowledge Systems of Montreal has named BAM Solutions, also of that city, its online advertising agency-of-record. BAM will be responsible for driving traffic to the company's Freedom Internet Privacy Suite Software Web site at <http://www.freedom.net> and increasing downloads of the product. Zero-Knowledge's Freedom Internet Software allows a person to remain anonymous while online through the use of a nickname, said Jennifer Mintz, director of media planning at BAM. A new Internet advertising campaign for the software will include shareware sponsorships, a targeted email marketing campaign and banner advertising.
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