APEX PUTS ON LEVI'S AND DOCKERS
By Adnews Staff
Apex Public Relations of Toronto has been named agency-of-record for the Levi's and Dockers brands of Levi Strauss & Co. (Canada) Inc. of Richmond Hill, Ontario. Previously Levi Strauss worked with a number of agencies on a project basis. Apex was one of four firms invited to pitch for the business. The others were National Public Relations, ETC Communications and Langdon Starr Ketchum. As the company's public relations AOR, Apex will develop PR activities to support advertising efforts from Levi's advertising agency Harrod & Mirlin/FCB of Toronto. Harrod & Mirlin won the Levi's account late last year. A campaign called "Make Them Your Own" will launch this spring.
« Back Next »
Comments
blog comments powered by Disqus