APPLE PROMOTION EXTENDED NATIONALLY
By Adnews Staff
Sun-Rype Products Ltd., based in Kelowna, BC, and partner BC Tree Fruits began celebrating Apple Month yesterday with a national grocery retail promotion. The two companies have been marking Apple Month, February, for the past 17 years in Western Canada. This year, with the resent addition of 500 retailers in Central and Eastern Canada, the promotion has been extended nationally. Apple Month focuses on apples and apple-based products using the tagline "Stock up on the Good Stuff." In-store displays at major grocery retailers will promote a draw for a Radio Flyer Trav-ler Wagon filled with Sun-Rype products including Blue Label apple juice, Fruit to Go and apples. In Western Canada a three-week radio campaign will support a contest for 10 prize packs consisting of an Apple iMac computer, Kodak digital camera and Radio Flyer Trav-ler wagon. Additional elements of the promotion include flyer advertising and an online contest. Advertising is handled by Palmer Jarvis DDB of Vancouver.