WHODUNET TAKING THE HIGH ROAD
By Adnews Staff
Toronto-based whodunet inc. has chosen High Road Communications as its North American public relations agency-of-record. High Road was awarded the business following a referral for the agency. "The High Road team will act as communications marines, helping us to increase awareness of our products and services among media, analysts and the B2B mid-market," whodunet co-founder and vice-president Asif Khan said. Whodunet provides products and services to companies operating in the B2B mid-market. The account will be handled by High Road's B2B & e-Business Software practice. As AOR, High Road will be responsible for all of the company's public relations activities in North America. The agency will work to raise the company's profile, said High Road senior partner, Mia Wedgebury, as well as assist whodunet in its goal of becoming the established leader in the industry. Previously public relations was handled in-house.