NIELSEN MEDIA RESEARCH EXPANDS SAMPLE SIZE
By Adnews Staff
Nielsen Media Research is expanding the sample size of its people meter service across Canada. The increase in the number of households participating in the service is in preparation for new digital channels that will begin broadcasting this fall. Nielsen gathers its TV ratings from a sample of households that have agreed to have their television viewing monitored through a measurement device. The expansion, expected to be completed by September, will include 100 additional francophone households in the newly-designated Montreal francophone local market, 100 more households in Toronto, 25 more households in Vancouver, 400 more households in Calgary/Alberta as well as additional households in Alberta outside of Calgary. Once complete, the expansion will bring the company's total number of households to over 3,000.