BEER BY MAIL
By Adnews Staff
Toronto-based Labatt Breweries of Canada began selling holiday cheer by mail last week in Ontario. Consumers can call a 24-hour, 1-800 number to order a six-pack of John Labatt Classic as a gift for a beer lover. Labatt will mail a voucher to the recipient who cashes it in at a beer store. The promotion is being supported by print advertising created by Ammirati & Puris/Lintas' Toronto office. The promotion runs until Dec. 24.
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